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The only social media tool you will ever need

Buffer is a social media scheduling tool that allows the sharing of content to a wide variety of social media platforms. The user is able to schedule all posts in advance and then Buffer will send them out automatically according to the posting schedule put in place. It also provides analytics, allowing the user to track engagement and interactions on the posts shared. Buffer also has iOS and Android apps available for mobile devices.

Scheduling Posts and the Queue

Buffer spaces out posts automatically using pre-set default times and dates. The user can go in and change these times and dates as they wish or add in new posts to the existing schedule. Newly created posts without any time or dates defined are automatically added to the end of the queue.

Custom Scheduling Posts features:

  • Future Queue: Allows user to add a post on a specific time and date without adding an extra post to the sharing flow that day.
  • Share Next: Bump post up to top of queue.
  • Add to Queue: Add post to queue, the default setting.
  • Share Now: Share post right away.
  • Schedule Post: Choose custom time and date for the post to be shared.
  • The user can adjust the queue while being logged in through the web-app or even through either iOS/Android mobile apps.

    Buffer currently integrates with these platforms:
    1) Twitter
    2) Facebook (including Pages and Groups)
    3) LinkedIn (including Pages and Groups)
    4) Google+
    5) Pinterest
    6) Instagram

    Optimal Timing Tool

    A tool that will take a look at the past 5,000 interactions on your profile, as well as similar profiles in the same timezone and provide a graph and suggested schedule for the times with the most engagement. Learn how to use the Optimal Timing Tool.

    Buffer Browser Extension

    A browser extension that lets the user to quickly share content to multiple social networks while browsing the web. If the user lands on an interesting article or video they want to share, they can click the Buffer icon in the browser menu. Buffer’s post composer will open and the user can then choose the profiles to share the post to; the Buffer Browser extension will automatically grab the page title and the link so the user can customize the post.

    Learn More

    Concept, Create and Sell | Generate New York 2017

    As we mentioned before on the previous post, the first day of Generate 2017 was an all-day workshop held at TKP New York Conference Center. We chose Irene Pereyra’s Concept, Create and Sell track.

    First, Irene gave an introduction on the project; concept and propose a new app for the travel/back-packing guide company, Lonely Planet. We were to do this in groups of four to five people and create something based off the demographic information and pain points provided to us. She then elaborated on some tips on how to successfully pitch projects to clients. Then we were off to the races and creating our apps!

    We were allowed to ask Irene any questions and for help and everybody did at least once. She helped my group narrow our focus on one or two pain points and we were much better prepared to present our concept at the end of the workshop. We didn’t end up winning best concept, but it was a good and informative experience.

    We learned how to defend ideas and to be more assertive in public speaking. Above all, I learned that doing one or two things very well was better than trying to do everything at once, 100% of the time.

    The second day of Generate 2017 was a series of talks held at the New World Stages. Some of the talks I chose to attend included, Mina Markham’s “Styling Hillary”, “Creative Solutions for Creative Design Challenges” with Sara Soueidan and Jen Simmons’ talk on CSS Grid.

    Mina Markham’s talk on building a front-end design system for Hillary Clinton’s 2016 campaign site was probably the most memorable for obvious reasons I won’t go into here. Politics aside, it was informative to see how a design system was built, who and how many stakeholders were involved and the process that went into designing, iterating and testing the entire system, repeatedly.

    Sometimes people outside the tech world think digital systems and designs are built with just a few button clicks. This is not the case; sitting in on Mina’s talk and listening to her detail the weeks and weeks of work that went into redesigning Clinton’s site (including digital marketing materials, information sites and donation sites) proves it. Design did not get easier in the digital space, it just got faster.

    Speaking of design, before Mina Markham, there was Sara Soueidan and her talk called “Creative Solutions for Creative Design Challenges”. Soueidan went through certain design challenges when building a strong front-end foundation for Smashing Magazine’s site redesign, particularly in regards to communication to the user. She described these as “hacks”, or workarounds to get a desired visual or interactive result. One example was for text with underlines that didn’t cross hanging characters (“y” or “p” or “g”), instead skipped them like this.  Another example was boxed previews of posts with several nested links while also allowing the user to go to the article by just clicking on the title.

    Later in the second day, was Jen Simmons’ talk was a great intro to CSS Grid, which rather than completely replacing techniques like Flexbox, works beautifully in conjunction with it. As someone who is used to having to combine clear and float, Flexbox and now CSS Grid allows for more flexibility and creativity in site layouts. I can’t wait to test it out on future projects! You can check out examples of both Flexbox and CSS Grid and learn more about both on Simmons’ site here.

    This post is only a brief taste of what we learned while at Generate 2017 in New York City. I highly recommend going to a Generate conference because it certainly ups your knowledge game!


    A Cultivated Mindset & Generate New York 2017

    Hi folks, this is Katie McCarthy, Design Architect at A Cultivated Mindset, here to talk briefly about my experience at Generate 2017 in New York City!

    The Generate conference in New York City was two days long this year; day one on Thursday April 27th was an all-day workshop at TKP New York Conference Center and day two was a series of talks that also lasted all day at the New World Stages. Lunch and breakfast were provided at both locations and were very good.

    So, all in all, I would definitely recommend going to a Generate conference to anybody in the digital creative space. The next conference is taking place June 9th in San Francisco, so get your tickets soon!

    The conference on the second day was a lot more low-key. Industry professionals gave talks organized into two tracks in two different theaters at New World Stages. I bounced between the two tracks, depending on which talk I thought was more interesting. The talks I went to included: Sara Soueidan’s talk entitled “Creative Solutions for Creative Design Challenges”, Mina Markham’s “Styling Hillary”, Jen Simmons’ talk on CSS Grid, and Mindy Alyse’s “Designing for Conversation”. I go into detail about some of these talks and what I learned over here.

    The conference itself was informative and attended by people from all over the world; I talked briefly with a product designer from New Zealand whose company had sent her and other teammates to the conference.

    The workshop on the first day was a bit grueling! This was because I had picked Irene Pereyra’s Concept, Create and Sell workshop where you were divided into groups and tasked with coming up with an app concept for an existing company, Lonely Planet. The groups received demographic information, current pain points and also used whatever could be found on the internet (which depending on your wifi connection, which was spotty at best, unfortunately). I ended up learning quite a lot at this workshop, which I go into detail about here.


    A Cultivated Mindset & Charlotte Mayor congratulate Charlotte Lab School students for creating and developing start-ups

    If you didn’t know by now, ACM loves helping out in the community. This past August we started an after school program called Tech All-Stars an elementary education program focused on STEM education, at Charlotte Lab School, a new charter school located in uptown Charlotte. In the program third through fifth grade students receive a Chromebook, learn the skills needed to create a business, and then start a business of their own. Not only did the students develop concepts for their own businesses, they also created websites to brand their services.

    Students had a chance to present the business they created in front of their parents, business leaders, community leaders, and Charlotte’s very own mayor, Jennifer Roberts! The students were so creative in the businesses they created. We had a party planner, a bracelet designer, sports store and many more! It was also quite amazing to have the Mayor attend, hand out prizes to the winners, as well as share some great information on how Charlotte uses technology and has a need for software programmers. We are really excited about what it means to invest in the next generation. To help them unlearn the untruths we’ve told them about success and get them to build their minds organically.

    Learn More about our Camps & Afterschool Programs

    A Cultivated Mindset Supports Youth Basketball Programs

    A YMCA youth basketball program has netted a trusted sponsor. The Dowd YMCA has been sponsored by A Cultivated Mindset to support families in need and supply basketball equipment. The program not only instills teamwork and camaraderie, but it’s a place for youth to develop their talent — one of the reasons we wanted to give back. “We are thrilled to come together with our partners in the community and government to help bring a bright future to every child in Charlotte,” Patrick Hill, Executive Director of A Cultivated Mindset said. A Cultivated Mindset has donated to YMCA youth programs for over 10 years by way of volunteering or donating funds to help enrich their programs. We hope to continue in the future for as long as possible.


    Henry Hargreaves opens the Worlds Largest Coffee Cup collection on display at NY gallery

    Henry Hargreaves just released Coffee Cups of the World the exhibition and it has just opened in New York which runs the entire month of November. The exhibition features several hundred of my favorite cups from my collection. Illustrated prints of the iconic cups from cafe forward cities around the world (LA, NY, San Fran, London, Melbourne) I have also invited a bunch of artists to create special edition cups for the show form phallic symbols to the political and the irrelevant. Also there is FREE intelligentsia coffee!

    Check out the popular instagram @coffeecupsoftheworld and the largest collection of to-go cups from independent cafes from all over the world!

    Ora Gallery
    51 7th Ave, btw 13th and 14th streets
    New York
    Wed-Sun 1-7pm