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Buffer is a social media scheduling tool that allows the sharing of content to a wide variety of social media platforms. The user is able to schedule all posts in advance and then Buffer will send them out automatically according to the posting schedule put in place. It also provides analytics, allowing the user to track engagement and interactions on the posts shared. Buffer also has iOS and Android apps available for mobile devices.

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Scheduling Posts and the Queue

Buffer spaces out posts automatically using pre-set default times and dates. The user can go in and change these times and dates as they wish or add in new posts to the existing schedule. Newly created posts without any time or dates defined are automatically added to the end of the queue.

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Custom Scheduling Posts features:

  • Future Queue: Allows user to add a post on a specific time and date without adding an extra post to the sharing flow that day.
  • Share Next: Bump post up to top of queue.
  • Add to Queue: Add post to queue, the default setting.
  • Share Now: Share post right away.
  • Schedule Post: Choose custom time and date for the post to be shared.
  • The user can adjust the queue while being logged in through the web-app or even through either iOS/Android mobile apps.

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    Buffer currently integrates with these platforms:
    1) Twitter
    2) Facebook (including Pages and Groups)
    3) LinkedIn (including Pages and Groups)
    4) Google+
    5) Pinterest
    6) Instagram

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    Optimal Timing Tool

    A tool that will take a look at the past 5,000 interactions on your profile, as well as similar profiles in the same timezone and provide a graph and suggested schedule for the times with the most engagement. Learn how to use the Optimal Timing Tool.

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    Buffer Browser Extension

    A browser extension that lets the user to quickly share content to multiple social networks while browsing the web. If the user lands on an interesting article or video they want to share, they can click the Buffer icon in the browser menu. Buffer’s post composer will open and the user can then choose the profiles to share the post to; the Buffer Browser extension will automatically grab the page title and the link so the user can customize the post.

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