We live in a mobile-first world. For most businesses, that means it is more important than ever to have a mobile app.
According to Statista, there are 6.567 billion mobile phone users worldwide. Mobile phones are the fastest-growing device segment in history. Are you one of the many companies that have just created a new app?
Do you want to promote your app and attract new users? The good news is that you can promote your app in many ways. This post will look at 13 creative ways to promote your mobile app.
1. Maximize Your Website and Blog
The most obvious way to market your new app is through your website and blog. So, ensure they are up-to-date with the latest news about your company and app. If you don’t have a blog yet, it’s time to create one.
Your blog can be great for posting helpful content related to your business and app. You can post tutorials explaining how users can use your app. You can also share case studies showing how other companies have used your product.
2. Make Use of Social Media.
Social media is great for getting the word out about your new app. You can post updates on Facebook, LinkedIn, and Twitter to let people know it’s available in the App Store.
You can use these platforms to promote various content related to your business and app. Also, set up an Instagram account for your brand. This allows you to share photos of behind-the-scenes shots from company events.
3. Leverage The Power Of Online Communities And Forums
You can use online communities and forums to connect with people interested in your app. You can join your industry's Facebook, Reddit, and LinkedIn groups. There are also niche-specific subreddits to use.
These communities allow you to interact with potential customers. This way, you can listen to their opinions on your app.
4. Run a Contest
Let's say your brand has a significant social media following. In that case, running a contest is a great way to get people involved. You can set up the competition with an incentive for participants. They can share their view about your app on Instagram, Facebook, or Twitter.
This will give you access to a broader audience and encourage them to engage with your brand online.
5. Publish Your App on Alternative App Stores.
If you want to expand your audience, publishing your app on alternative app stores can be a great way.
You don’t have to limit yourself only to the Apple App Store and Google Play. Other platforms allow you to publish your mobile application for free.
6. Take Advantage of App Reviews.
Reviews are an essential part of marketing your app and getting more downloads. Users see reviews when they search for apps on the App Store or Google Play Store. So, if you don’t have any reviews, it’s unlikely that anyone will find your app.
Also, app reviews help people discover your product. They also affect its ranking on the stores’ search results pages.
7. Get A Testimonial From An Influencer
Getting people to try your new app is challenging. One way to overcome this is to reach out to influencers or industry leaders. You can ask them if they’d like to try your product.
If they like it, they may share their experience using the app in an online post. This could lead more users to download it themselves.
8. Create A Video Demonstrating Your App
Creating a video showing your app is great for getting people interested. You can use this tool to give users a preview of what they’ll see when they open your app for the first time.
This will also make it easier for them to understand your product. It will also show them why it’s worth their time and attention.
9. Speak At Conferences or Events.
Another way to get your app in front of potential users is by speaking at conferences or events. You can use this opportunity to present the benefits of your app. Then, you can take questions from the audience afterward.
People who love what you presented may download your app after hearing about it from you.
10. Send A Press Release To Relevant Outlets.
A press release is a news story you draft and distribute to the media. You can send a press release to relevant outlets. This includes tech blogs and websites to generate interest in your app.
Your press release should include vital information about your app's uniqueness. That will make other news sites share it. This will generate more publicity for you—which will help increase downloads.
11. Offer Promotions and Discounts.
One way to increase app downloads is by offering promotions and discounts. You can offer free apps or discounted prices for a limited time. This encourages people who may not have downloaded your app to consider doing so.
Keep track of how many downloads and traffic it gets. This helps you determine how effective it was and whether you should do it again in the future.
12. Run An Affiliate Program.
Affiliate marketing is a great way to generate more income from your app. You can offer affiliates a percentage of every sale they generate. With this, you encourage them to promote your product for you.
You can also provide incentives for affiliates who reach specific goals or milestones. This can be when they earn over $1,000 in commissions during the month.
13. Leverage Email Marketing
Email marketing is an effective way of marketing. And marketing your app is no different. You can use email marketing to send updates about new features and new products. You can also inform them about upgrades and news about deals and discounts.
Furthermore, you can also leverage email marketing to ask users for app feedback. This gives you can get more information about what people like and don’t like about it.
Creativity in app promotion is essential for success. You must develop unique ways of marketing your product so that people will take notice. The tips in this article should get you started on the right path.