Search Engine Optimization, better known as SEO has become increasingly essential to the survival of a website and, by implication, a business. For what purpose is a website that no one can find. Regardless of your business or niche, there’s always someone looking for what you’re offering.
You have to take advantage of available tools to bring your business closer to its potential audience, and that’s where building a Next.js application for maximum SEO comes into the picture.
You would also have heard that Next.js is an excellent tool for achieving top-notch SEO performance. There are available techniques on Next.js that can be explored to provide maximum SEO value.
While you might love React for its speed, feel, and performance, you need to step it up by using Next.js for its SEO value. Let’s get into the tips and tricks of it;
1. Add An Auto-Updating Sitemap
With sitemaps, you’re telling Google and other search engines that you care about its crawlers. Sitemaps are a blueprint of your website that tells search engines which page should be prioritized. It’s the roadmap to navigating your website.
If your Next.js application does not have a sitemap, create one. While it’s not mandatory, a sitemap will help with your SEO. Remember always to review your sitemap, submit your sitemap to Google, and check the sitemap report.
2. Build a Head Component
If your web developer didn’t tell you, you should know that the head element is very important for technical SEO. Website metadata is in its head, e.g., the title, page keywords, and meta description.
You have to set up the basic head structure of your next.js application. Once the basic component is set up, you can import it to the top of your page.
Don’t ignore the setting up of the properties needed for your metadata.
3. Take Advantage of Next-SEO
The popularity of Next-SEO is on the rise, and this is due to the SEO value it can add to Next.js applications. Before anything else, get it installed.
The strength of Next-SEO lies in how it simplifies the meta description properties. Once you add all of the Next-SEO properties, it is configured to work on all your pages.
There are no two ways to do it; you just have to get it right with SEO to attract the right amount of traffic to your Next.js application.
Regardless of the technique you deploy, test out your SEO periodically. Don’t just have an online presence, but one that works.
Let us help you get your website in front of potential customers, contact us today!