User testing refers to the process of testing and finding out how the consumers are using your product. User testing comes to your help while improving upon an existing product, addressing the complaints about the existing product or validating an idea. Though user testing can be of immense help to producers, quite a lot of people hesitate to go for it as it involves time, effort and money. Here are a few points for businesses, product managers, entrepreneurs and UX professionals to highlight how user testing can be of immense help in improving upon product designs.
Benefits of user testing
User testing is found useful during the various stages of product development on account of a large number of reasons. Nevertheless, the most important reasons behind user testing are to save money, save time, and enhance the user satisfaction for the business or product.
User testing saves time as it can help avoid expensive mistakes right during the early stages of product development without waiting for later to solve some highly concerning issues with the product.
User testing saves money in this way. If you are starting all over again, rewriting codes or redesigning layouts can cost you a lot.
Since user testing lets you find out the problems before the product is completed thus making product development cheaper.
User testing helps enhance customer satisfaction and everyone knows that improving customer satisfaction is the key to boost up sales.
How to make your case
Persuading the stakeholders on the importance of user testing is not an easy task. You must be able to prove them that it is worth the time and investment. Tell the stakeholders that user testing will help lessen the risk for user errors, make the users happier, bring in more customers, help in prioritizing the backlog and bring down the supp0ort and developmental costs by identifying the problems as early as possible.